Bratz Back on the Corner … er, I Mean Shelves

Posted by Mike Adamick at 3:15 PM on January 2, 2009

Bad news for parents who don't like the slutification of toys: A judge who earlier this month ordered Bratz dolls off the shelves because of a patent infringement, could rule the vixens in cellophane should remain through the end of 2009.

Oh yay.

The fight has something to do with a party where Barbie was all, "Like what up?" and the Bratz were all, "Biatch!" and then they went to court where Bratz lost for totally mimicking Barbie's every move, or something. (Here's a better recap of the tussle.) It doesn't really matter.

I still think Barbie's a bad enough play model but Bratz are even worse, with their focus on risque clothes and the early sexualisation of kids. Four year olds don't need mini-skirts or role models who sit around and look "pretty" while their male counterparts actually do shit. (The American Psychological Association singled out the dolls as moronic.) So I was pleased to see Bratz going to toy ho heaven, but now it appears there's one more year to go.

Am I just a prude, some puritanical preacher shaking his fists at the sky during a round of musical chairs and screaming, "Children! Stop that wicked dancing!" or does anyone else get bent out of shape over Bratz dolls? (And am I just as bad as the marketers of Bratz by my demonization of something ultra-feminine with words like slut or ho? Hmm, food for introspection — and stay tuned next week at the 'Derby when we debate the merits of Barbie.) But still, it makes me wonder: Why can't we give young girls toys of real role models to play with? I can't stand watching Dora for its repitition, but man, that girl works hard!

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Comments
  • Margaret says:

    When I send out invitations to my daughter’s third birthday would it be precocious or responsible of me to include “no Bratz dolls by request”? And why does Barbie have a “Hot tub party bus”? Is this something I want my daughter to have also? (something to aspire to after at university/college?)

  • Fulliem says:

    I’m not to fond of Mattel and Mattel’s products. God I hate them so much. I’m glad Bratz are staying for one more year. These dolls(Bratz) are amazing and very original.

 

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