Boom in Spending on Designer Kid’s Gear
Posted by Amber Robinson at 10:04 AM on May 25, 2009
Australian parents are older and wealthier than ever before and not afraid to spend up big on baby gear.
A new report suggests that modern parents splurge almost $21,600 on average ($5394 each year) on gear and food on their first child’s first four years. Clothes and nappies are the biggest cost.
In a revolting fact that may steer you towards cloth, Australian babies will churn through more than 2 billion nappies this year, a massive 5.6 million a day.
But it’s clothes where discretionary spending hits the big time.
A Herald Sun story quotes Antz Inc 4 Kids store manager Eva Guff as saying that “some mothers spent up to $1000 in a single hit to update wardrobes. Others mixed and matched designer jeans or jackets with cheaper tops.” Recession? What recession?
It’s also not uncommon, apparently, for parents do dress themselves in Kmart gear so they can afford to go designer for their bub.
Here at Babble we’re not immune to the lure of the designer label – in fact, Droolicious is featuring a delightful $US98 Marc Jacobs dress today. I’m not going to go without a visit to the hairdressers though so my son has an expensive new t-shirt to show off at Playgroup though. And we buy just as many op-shop clothes as boutique numbers.
Where do you shop for your kids?
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