Global Financial Crisis = More TV Watching?
Posted by Amber Robinson at 2:55 PM on June 29, 2009
Over the past four month free-to-air television audiences have increased by 3.3 per cent in capital cities and 4 per cent in regional areas.
One of the largest increases — 4.9per cent — was among the 25- to 39-year-old demographic associated with big mortgages and young children.
So, could it be that families have less money to spend on out-of-home entertainment? This article makes the comparison to the Great Depression, when families entertained themselves at home by singing around the piano.
In total, the audience was 2.3 per cent greater than in the corresponding period last year, with the largest increase among the 25- to 54-year-old group, which grew by 4.1 per cent.
And it seems viewers are turning to feel-good family entertainment when they switch on the box.
Top-rating programs include the Talkin’ ‘Bout Your Generation, MasterChef, The Zoo and Merlin.
Have you stopped movie nights and cancelled your pay tv subscription due to dwindling finances? Or maybe it’s just really cold out and families are scared of catching swine flu.
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