Britney’s Toddlers Eye Nike, BabyGap Endorsement Deal
Posted by Josh loposer at 9:00 AM on September 18, 2009
It’s no joke. Word has it that Britney’s (and K-Fed’s) boys Sean Preston and Jayden James have become such huge stars on the celebrity baby scene, that clothing designers are offering big bucks in order to dress the little guys. Celebrity baby endorsement deals? This is getting ridiculous.
From PopCrunch:
“The boys are adorable and photographed so often that they’ve become celebrities themselves,” says an industry spy. “Moms want to buy want Preston and Jayden wear. Some designers are even offering money to have a chance to dress the boys!”
Supposedly, there some kind of bidding war going on to dress the boys and two of the interested parties are Nike and BabyGap.
Sure, the boys were seen in a ton of photographs during their mom’s Circus Tour, but isn’t that over and done with? Are Britney’s boys going to be exposed to that kind of media attention on a regular basis? And even then, is it really worth whatever amount of money is being offered?
Sneaky, viral type advertising is huge these days, but it’s hard to believe that even toddlers are being targeted as advertising space. Hmmm, maybe.
What do you think: would you go for the easy money if you were Britney (I’m fairly certain that K-Fed has already signed off on it)? Or would that put her in a league with other supposed child exploiters like Kate, Octomum and Madonna?
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